Did you know that more than a third (34%) of UK employees see company perks as the most important consideration when accepting a job? This has encouraged businesses both large and small to don their finest thinking hats and come up with inventive and inspiring ways to attract and retain the very best talent.
This stat comes from jobs and recruitment website Glassdoor, which carries out a yearly study to find out what UK workers want (really, really want).
Perks have moved past pension schemes, cycle-to-work initiatives and free fruit – these are a given nowadays. Employee expectations are higher than ever, and they’re after benefits that genuinely improve their experience in the office, and help them to achieve that golden work/life balance.
Here some of the top “quirky” perks UK companies are currently offering their tribes, according to Glassdoor:
Hotjar gives employees €4,000 (around £3,500) to create their own office space at home.
TransferWise has constructed a sauna within its office for employees to sweat out their stress whenever they feel like it.
BrewDog offers ‘paid puppy leave’ for a week, to help new owners settle their furry friends in.
Winton Capital Management employs a ‘Food Evangelist’ who offers employees nutritional advice.
Money.co.uk’s new office is in a renovated castle, equipped with a Star Wars-themed cinema room.
VisitBritain employees all get given free theatre tickets for the West End, with the company organising regular trips to the latest and greatest attractions and events across Britain.
Cloudreach treats its tribe to ‘secret holidays’ across Europe and North America where they kick back, relax and focus on the year ahead.
Buzzfeed UK invites top, British musical talent to the its office every Thursday to perform for its tribe.
Expedia UK allocated every employee a ‘wellness allowance’ of between £400-£1,200 to spend on anything fitness related, like gym or sports club memberships, equipment and sports gear.
Here’s what Glassdoor’s UK country manager, David Whitby, had to say: “Perks don’t have to be expensive, but if used correctly they can reinforce a company’s brand and values.
“Companies aren’t always able to pay top salaries in the most competitive labour markets. In these cases, offering a more generous – and in some cases creative – benefits package can help employers attract and retain candidates, while also improving employee satisfaction and building a strong corporate culture.”
Pick your perks
Need to up your perk game? With 2017 coming to an end and the New Year in sight, now’s a great chance to plan a benefits package that’ll give your tribe’s satisfaction and morale big boost, and convince prospective candidates to work for your awesome company!
As David said, perks needn’t cost an arm or a leg. Just make sure they align with your values and brand. Oh, and most importantly, make sure they are something your tribe will really appreciate! If you’re stuck, carry out a poll of the office to find out what your current employees would like to see introduced in the workplace. This will help to ensure your perks are perk-fect!